6750 West Loop South, Suite 855
Bellaire, Texas 77401
Phone: 713-784-1077
Fax: 713-383-4311
bkaplan@kaplanpr.com
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- Position clients as industry authorities
to the media.
- Announce new products, services and
trends.
- Create necessary press materials (press
releases, fact sheets, biographies)
including by-lined articles and position
papers.
- Monitor media outlets for publicity
opportunities.
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- Create and execute special events,
seminars.
- Identify grassroots programs for participation.
- Align clients with community concerns in
an appropriate fashion.
- Evaluate and recommend sponsorship opportunities.
- Develop local ties for regional and national
programs.
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- Merchandise marketing programs to
employee sales forces and other internal
audiences.
- Create employee newsletters.
- Communicate mergers and acquisitions.
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- Enhance advertising with promotional
opportunities.
- Develop appropriate cross-promotions.
- Organize trade show participation.
- Arrange speaking engagements and cooperative
agreements with professional organizations.
- Create sales tools including brochures
and product literature.
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